I saw this on Twitter and FB. It's a movement that helps youth in diff communities, and tries to take caring preventive measures to ensure that young individuals stay on the right track.
It is called B'derech. Here's the message on their page
"The movement dedicated to keeping our kids happy as they travel B'Derech HaTorah. It's about hearing the voice of the kids. It's about Kiruv Kerovim. It's about reintroducing the Derech HaBaal Shem. It's about making sure each kid knows he's unique and special."